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A collection of PR features, founder stories, lifestyle guides, and brand-led narratives.

My articles are crafted to blend storytelling with strategy, driving awareness, engagement, and revenue for lifestyle and home décor brands. Each piece is built on strong consumer insight, SEO research, and brand positioning, designed to educate, inspire, and guide shoppers seamlessly through their buying journey. From thought-leadership narratives to festive guides and product-driven features, these articles reflect my focus on growing organic traffic, strengthening brand identity, and creating content that genuinely connects with audiences.

The Creative Journey Behind Nestasia’s Rise in Home Decor

From childhood Diwali decor inspirations to building a home décor empire, the journey of Nestasia’s founder is a testament to passion meeting purpose. In this exclusive interview, she shares insights on blending creativity with business, understanding customer needs, and scaling innovation while staying true to design. With a strong retail presence and ambitious expansion plans, Nestasia continues to redefine modern home aesthetics in India and beyond.
The New Indian Express •

Nestasia’s new tableware collection reflects a pursuit of balance, aesthetic versatility

Perfection means different things to different people. But for Kolkata-based co-founder of home décor brand Nestasia, Aditi Murarka, it’s a pursuit of balance. Her new line of tableware called ‘Your Perfect Home: Treasured Table Accents’ embodies this ethos, transforming the abstract idea of perfection into a tangible expression of table décor and utilities. The collection is shaped by meticulously reviewing customer feedback gathered over the last few months. “Some expressed the desire for thei...
timesproperty •

Gudi Padwa Decoration Ideas For Your Home 2024 - TimesProperty

With a little inspiration from the ideas listed below, give your home a festive makeover

If you are planning to welcome prosperity, success, and happiness into your lives and your home this Tamil New Year, our experts tell you how you can decorate your abode and celebrate this happy occasion with family and friends. 

Bring home the joy
Start with decorating the entrance of the house with rangoli along with bright yellow and orange marigolds. It will not only make your home look more welco...